SchoolCEO Conference

Discover how to appeal to the most important household decision maker (moms) with Lauren Fitzgerald of Fortune 500 consultants The Mom Complex

Lauren Fitzgerald is Managing Director of The Mom Complex, where she helps the world’s largest companies turn deeper level insights into sales-driving strategies. She specializes in transforming the wants and needs of consumers into innovative products, services, and marketing approaches that fuel business growth. Beyond her work with global brands, Lauren serves as an elected member of her local school board, advocating for education and championing initiatives that support staff, students and families in her community.

Learn how to make every step of the enrollment process a valuable touchpoint for prospective families with Michael Bonner.

Michael Bonner is a renowned leader, innovator, and performance booster, who is a trailblazer in leadership development and organizational culture. He is a dynamic keynote speaker as seen on The Ellen Show, NBC Nightly News, and Time for Kids and a recent recipient of Atlanta's 40 under 40 awards. He is the CEO of Bonnerville, a business that promotes the value of self-care and a highly respected team member at the famed Ron Clark Academy.

Discover how to appeal to the most important household decision maker (moms) with Katherine Wintsch of Fortune 500 consultants The Mom Complex

Katherine Wintsch is the founder and CEO of The Mom Complex where she helps some of the largest companies in the world such as Walmart, Sam's Club, Kimberly Clark, Chobani, and Airbnb develop new products and services for mothers. She is also the author of the book Slay Like a Mother. Katherine's sought-after research on women and mothers has been featured by The Today Show, The New York Times, The Wall Street Journal and FastCompany.

Understand the roots of the current discourse around public education in America, and how to respond with Derek Black.

Derek Black is the Ernest F. Hollings Chair in Constitutional Law at the University of South Carolina School of Law. He is one of the nation’s foremost experts in education law and policy. He offers expert witness testimony in school funding, voucher, and federal policy litigation and his research is routinely cited in the federal courts, including the U.S. Supreme Court. He is also a regular commentator and op-ed contributor across print and broadcast outlets. Derek has authored two books exploring our nation's education history and the fundamental value of public education.

Explore the powerful role of campus leaders in shaping families’ experiences with your district brand with William D. Parker.

William D. Parker is the Founder of Principal Matters, LLC—an educator, author, speaker, and executive coach who equips school leaders with strategies for improving school culture, communication, and student outcomes. A former award-winning principal and Oklahoma educator since 1993, Will has presented at national conferences, led professional development, and supported leaders worldwide. He served as executive director for Oklahoma’s secondary principals’ association and hosts Principal Matters: The School Leader’s Podcast, with over 1.5 million downloads.