SchoolCEO Conference
What Parents Want:
Breaking Through the Noise in an Era of Choice
Join education leaders at SchoolCEO Conference to discover how strategic parent communication drives enrollment and community trust. Learn proven approaches to reach modern families, differentiate your district, and build lasting connections through effective digital engagement.
September 24th - September 25th, 2025
Little Rock, Arkansas | Statehouse Convention Center

Speakers were phenomenal. Hosts were amazing. The information was so helpful and I felt like there was so much information to bring back to our district to strengthen our schools, our staff, our stories and our community as a whole! Thank you for the wonderful experience!"
Past attendees
Speakers
Speakers
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Schedule
Day 1
Wednesday, September 24th, 2025
Open Registration: 8:00am to 5:30pm
Lunch at Apptegy: 11:30am to 1:30pm
Welcome Dinner & Drinks: 6:00pm to 9:00pm
You can follow a theme, or mix it up. Morning and Afternoon will be held at Apptegy’s HQ. All sessions repeat. We anticipate Afternoon sessions being at/over capacity, so come in the morning to increase your chances of attending your preferred sessions.
Leadership & Collaboration
9:00 AM – Common Ground: How Supers, CTOs and Comms Can Work Better, Together
10:15 AM – Layers of Leadership: The Powers of Principals
11:30 AM – Partners in Comms: A Seat at the Table
Engagement
9:00 AM – Breaking Through the Noise: What Parents Want from School Communication
10:15 AM – Creating Storytelling Systems
11:30 AM – What Teachers Want: Recruitment & Retention
Hands On Communications
9:00 AM – Crafting Compelling Newsletters
10:15 AM – Maximizing Teacher & Parent Engagement in Two-Way Communications
11:30 AM – Five Key Pages Your District Website Needs
Day 2
Thursday, September 25th, 2025
Breakfast, lunch and dinner
Provided breaks mid-day and mid-afternoon
Free wifi provided
8:00 AM – Breakfast at Statehouse Convention Center
8:30 AM – Opening Session: Winning Enrollment with Authenticity, Brand and Culture
9:00 AM – Future-Proofing School Choice: How to Innovate and Adapt to Shifting Family Needs with Katherine Wintsch & Lauren Fitzgerald
11:00 AM – Messaging Matters: Communication Strategies with William D. Parker
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We attend lots of conferences, we have never felt more welcome.”
This conference is different from others you've attended. Why?
Get a head start.
Read a few of our Apptegy and SchoolCEO resources on topics about school marketing, how to navigate tough conversations, and our latest research on what parents want from school communication.
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What is School Marketing?
In this episode, we explore the tools and strategies that are being used in the private sector and the actionable steps you can use to take your schools to the next level.

From Outrage to Understanding
How school leaders can navigate even the most challenging conversations.
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What Parents Want
We surveyed over 1,400 U.S. families to discover what parents want in school communication.
About SchoolCEO
SchoolCEO is a research and perspectives magazine for superintendents and other K12 leaders. Published quarterly in print and online, SchoolCEO is the only magazine focused on marketing in K-12 public education. This publication equips educators with the unique and actionable ideas they need to brand and market their schools in a highly competitive environment. With more than 20,000 readers, SchoolCEO is leading the conversation on communications, recruitment, and branding in public education. For past issues and more information visit schoolceo.com
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About SchoolCEO
SchoolCEO is a research and perspectives magazine for superintendents and other K12 leaders. Published quarterly in print and online, SchoolCEO is the only magazine focused on marketing in K-12 public education. This publication equips educators with the unique and actionable ideas they need to brand and market their schools in a highly competitive environment. With more than 20,000 readers, SchoolCEO is leading the conversation on communications, recruitment, and branding in public education. For past issues and more information visit schoolceo.com
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Why Little Rock?
Little Rock is where we're from and we'd love to bring you one step closer to our culture and our people!
Plus, you'll get first hand views of the beautiful Arkansas River and enjoy some delicious Southern comfort food in the bustling downtown River Market.
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