Research

Since the very beginning, we’ve wanted SchoolCEO to be a resource that provides context for the ever-evolving challenges of K-12 school marketing—and, more importantly, helps you solve them. That’s why, since that very first edition, original research has been a critical component of our work. Over the years, we've published more than a dozen in-depth studies, both quantitative and qualitative, on the subjects you care about most—from teacher recruitment to technology to communication to leadership. 

A Seat at the Table

In a world where school communication is more powerful than ever, what do comms pros need to be successful?

What Teachers Want

In the largest study of its kind, we asked educators what they look for in a job and how schools can improve their teacher recruitment.

The Labyrinth to Leadership

Are today's teachers interested in becoming tomorrow's school leaders? Here's what we learned from more than 2,000 millennial educators.

Survey: The Great Distance Learning Experiment

Over 1,200 parents across the country tell us the ups and downs of learning from behind the screen.

The Disconnect

Just how big of an impact is social media making in school districts?

Common Ground

How tech, comms and supers can work together for stronger school communication

What Parents Want

When it comes to school communication, what do parents want, anyway? We surveyed over 1,400 American parents to find out.

Layers of Leadership

We interviewed 30 superintendents and principals to decipher best practices around marketing, branding and external communications.

AI and The Future of School Communications

The data is in: No matter how you feel about it, artificial intelligence is changing school communications.

The What and Why of School Websites

We analyzed 700 school district homepages to see what they include—and what’s missing.

Who Speaks For Your Brand?

We surveyed more than 1,600 school employees to find out who’s acting as brand ambassadors for their districts—and why that matters.

What Do Millennial Teachers Want?

We surveyed more than 1,000 millennial educators, asking how they make career decisions. Here's what we learned.

What Can We Learn from Michigan?

A state with well established school choice programs has a lot to teach us about the future of K-12 education.

Research

Since the very beginning, we’ve wanted SchoolCEO to be a resource that provides context for the ever-evolving challenges of K-12 school marketing—and, more importantly, helps you solve them. That’s why, since that very first edition, original research has been a critical component of our work. Over the years, we've published more than a dozen in-depth studies, both quantitative and qualitative, on the subjects you care about most—from teacher recruitment to technology to communication to leadership. 

Common Ground

How tech, comms and supers can work together for stronger school communication

What Parents Want

When it comes to school communication, what do parents want, anyway? We surveyed over 1,400 American parents to find out.

Layers of Leadership

We interviewed 30 superintendents and principals to decipher best practices around marketing, branding and external communications.

A Seat at the Table

In a world where school communication is more powerful than ever, what do comms pros need to be successful?

AI and The Future of School Communications

The data is in: No matter how you feel about it, artificial intelligence is changing school communications.

What Teachers Want

In the largest study of its kind, we asked educators what they look for in a job and how schools can improve their teacher recruitment.

The What and Why of School Websites

We analyzed 700 school district homepages to see what they include—and what’s missing.

The Labyrinth to Leadership

Are today's teachers interested in becoming tomorrow's school leaders? Here's what we learned from more than 2,000 millennial educators.

Who Speaks For Your Brand?

We surveyed more than 1,600 school employees to find out who’s acting as brand ambassadors for their districts—and why that matters.

Survey: The Great Distance Learning Experiment

Over 1,200 parents across the country tell us the ups and downs of learning from behind the screen.

What Do Millennial Teachers Want?

We surveyed more than 1,000 millennial educators, asking how they make career decisions. Here's what we learned.

The Disconnect

Just how big of an impact is social media making in school districts?

What Can We Learn from Michigan?

A state with well established school choice programs has a lot to teach us about the future of K-12 education.