Everyone—from parents to community members to teachers to students—has their social network of choice. That means you have an opportunity to meet each of your stakeholders on the platforms they use most. Social media is a space to nurture relationships and build new ones, all while reinforcing your brand identity.
Social Media for Schools
Communicate with customer service in mind.
Unlike other communication tools, social media for schools allows your audience to directly interact with your brand. Comments and other interactions on posts are visible for everyone to see, which makes it crucial that you craft an authentic response.
Grow brand awareness.
Social media is the place where your brand identity comes alive. More than that, it’s a space to continuously curate your brand identity. Grow brand awareness through organic posts, build brand experiences through engagement, and expand your reach through ads.
Cultivate advocates through engagement.
When you take the time to engage with someone in a thoughtful way, you create a memorable moment for them. That very same person you engaged with on social media could be the person that advocates for your school in the future.
Craft and post quickly and easily.
With Apptegy, you can craft your message once and post it across all of your social media accounts. Admins can grant publishing access to teachers, school social media managers, and different teams while still maintaining control of which posts go live. This helps divvy up the work and makes sharing stories with your community a whole lot easier.
Read our social media for schools resources!
Social Media Tips and Trends for Schools
Top predictions and strategies from six comms professionals
Where Social Media Falls Short
...and how your website can help.
When it comes to school social media, frequency matters
A good social media strategy for schools can be hard to pin down—so we break down the what, when, and why of posting.
Save time and maintain efficiency with Apptegy.
Be present on social media without adding extra time to your workload. With Apptegy, you don’t have to log into individual social media accounts to post. You can craft your message once and distribute it to Instagram, X, and Facebook with one click. Save time, maintain consistency, and maximize your visibility.
