The Architect of Digital Foundations
Tech directors ensure that a district's digital infrastructure not only functions flawlessly, but also actively supports learning and community engagement. They are instrumental in translating complex technological concepts into practical solutions for educators and families.
Connecting education to technology
For a CTO, connecting education to technology means strategically integrating digital tools to support student achievement and empower all stakeholders. It involves understanding classroom needs, ensuring accessibility, and building secure systems—like seamless websites and apps. This goes beyond mere IT support, encompassing curriculum alignment, fostering digital literacy, and even cultivating future tech talent through programs and partnerships. It's about leveraging technology to achieve educational goals and build community trust.
Security, usability, and strategic impact
As a K-12 tech leader, you navigate a landscape constantly reshaped by emerging technologies like AI, all while battling persistent cybersecurity threats. Your priority is to deliver a seamless, secure, and user-friendly digital experience for students, staff, and parents alike. As your trusted partner, Apptegy boasts a 99.9% uptime and maintains security and compliance certifications and assessments, including SOC2 Type 2.
Yet, you often face the challenge of justifying technology investments and ensuring districtwide adoption of new tools. You want to move beyond reactive problem-solving to proactive, strategic planning that directly impacts student success and community trust.
Performance you can count on
99.9% Uptime
WCAG 2.1-compatible website development
View real-time outage and status updates via Apptegy Status Hub
24/7 monitoring of all incoming traffic, identifying potentially malicious IP ranges and blocking and mitigating threats as necessary
Apptegy Trust Center
View controls and subprocessors within Apptegy’s Trust Center.
Successful partnerships are built on trust.
Apptegy earns the trust of our clients by ensuring our platform delivers industry-leading security, privacy, accessibility, and performance.
Your data is our responsibility.
Apptegy maintains security and compliance certifications and assessments, including SOC2 Type 2
Apptegy follows the National Institute of Standards and Technology (NIST) Cyber Security Framework
Data encrypted in-transit and at rest using advanced 256 bit (AES) encryption
FERPA Certified and COPPA Safe Harbor
California Student Privacy Certified
Successful partnerships are built on trust.
Apptegy earns the trust of our clients by ensuring our platform delivers industry-leading security, privacy, accessibility, and performance.
Performance you can count on
99.9% Uptime
WCAG 2.1-compatible website development
View real-time outage and status updates via Apptegy Status Hub
24/7 monitoring of all incoming traffic, identifying potentially malicious IP ranges and blocking and mitigating threats as necessary
Your data is our responsibility.
Apptegy maintains security and compliance certifications and assessments, including SOC2 Type 2
Apptegy follows the National Institute of Standards and Technology (NIST) Cyber Security Framework
Data encrypted in-transit and at rest using advanced 256 bit (AES) encryption
FERPA Certified and COPPA Safe Harbor
California Student Privacy Certified
Apptegy Trust Center
View controls and subprocessors within Apptegy’s Trust Center.
Media Foundations
Apptegy's most essential tools to build your district’s brand presence and engage your community
A powerful website is just the beginning.
Apptegy Platform: Empower your team with web and mobile platform access to manage your district’s website, alerts, and stories across each school.
Branded Website: Get a polished, professional website designed to reflect your district’s brand and every school’s identity.
ADA-Ready CMS Suite: Maintain an accessible web experience with easy-to-use content management and publishing tools.
Community Live Feed: Share stories, updates, and announcements across your site, app, email, social channels, and more with just one click.
Full Service Site Launch: Let us migrate your content, build your site, and train your team so you can focus on strategy and storytelling.
Experience our unmatched client experience.
Create flexible targeting criteria to lower costs and enhance effectiveness by connecting with essential personas at the appropriate accounts.
Dedicated Success Team: From onboarding to ongoing optimization, our experts are with you every step of the way, providing personalized training and strategic guidance.
Proactive Problem Solving: Our responsive support team offers quick solutions and strategic advice to maximize platform capabilities.
Continuous Improvement: We constantly gather customer feedback and make adjustments to enhance our products and services, ensuring you always have the best tools.
Comprehensive Resources: Gain access to invaluable school marketing resources, including conferences, magazines, podcasts, and webinars.
Proven Track Record: Over 5,000 school districts have switched to Apptegy, and we count every one as a partner.
Reach everyone instantly.
Unified Alert Center: Keep families and staff informed with fast, reliable alerts (email, SMS, call, app notification) for both routine and time-sensitive updates.
Alert Translation: Translate any kind of alert—from SMS, voice message, text-to-speech, email, and more—into more than 100 languages quickly and easily.
Connected Mobile App: Reach families on the devices they use the most on your district-branded app.
SIS Integration Sync: Apptegy connects to and works with all SIS providers. If you use it, we work with it.
The Comprehensive Guide to School Websites
Social media and digital advertising have their place, but in these spaces, your brand is competing for attention with hundreds of other voices. Your school website is the primary house for your brand.
The Live Feed Experience
Over a decade ago, Apptegy was the first to launch the Live Feed feature to help districts and schools tell their communities the stories that matter most. We’ve made that experience even better:
Customize posts for every social channel.
Save time with templates.
Work smarter with drafts and post duplication.
Reduce language barriers across channels.
Make every message count.
Media Foundations
Apptegy's most essential tools to build your district’s brand presence and engage your community
Reach everyone instantly.
Unified Alert Center: Keep families and staff informed with fast, reliable alerts (email, SMS, call, app notification) for both routine and time-sensitive updates.
Alert Translation: Translate any kind of alert—from SMS, voice message, text-to-speech, email, and more—into more than 100 languages quickly and easily.
Connected Mobile App: Reach families on the devices they use the most on your district-branded app.
SIS Integration Sync: Apptegy connects to and works with all SIS providers. If you use it, we work with it.
A powerful website is just the beginning.
Apptegy Platform: Empower your team with web and mobile platform access to manage your district’s website, alerts, and stories across each school.
Branded Website: Get a polished, professional website designed to reflect your district’s brand and every school’s identity.
ADA-Ready CMS Suite: Maintain an accessible web experience with easy-to-use content management and publishing tools.
Community Live Feed: Share stories, updates, and announcements across your site, app, email, social channels, and more with just one click.
Full Service Site Launch: Let us migrate your content, build your site, and train your team so you can focus on strategy and storytelling.
The Comprehensive Guide to School Websites
Social media and digital advertising have their place, but in these spaces, your brand is competing for attention with hundreds of other voices. Your school website is the primary house for your brand.
Experience our unmatched client experience.
Create flexible targeting criteria to lower costs and enhance effectiveness by connecting with essential personas at the appropriate accounts.
Dedicated Success Team: From onboarding to ongoing optimization, our experts are with you every step of the way, providing personalized training and strategic guidance.
Proactive Problem Solving: Our responsive support team offers quick solutions and strategic advice to maximize platform capabilities.
Continuous Improvement: We constantly gather customer feedback and make adjustments to enhance our products and services, ensuring you always have the best tools.
Comprehensive Resources: Gain access to invaluable school marketing resources, including conferences, magazines, podcasts, and webinars.
Proven Track Record: Over 5,000 school districts have switched to Apptegy, and we count every one as a partner.
The Live Feed Experience
Over a decade ago, Apptegy was the first to launch the Live Feed feature to help districts and schools tell their communities the stories that matter most. We’ve made that experience even better:
Customize posts for every social channel.
Save time with templates.
Work smarter with drafts and post duplication.
Reduce language barriers across channels.
Make every message count.
Direct & Secure Connections
Secure Two-Way Messaging: Foster safe, direct conversations between staff, students, and families.
Express More: Drive engagement with video/image attachments, reactions, threaded replies, and more.
Message Moderation & Flagging: Allow users to report messages for immediate administrator review and action.
Why your district needs two-way communications
We know that strong family engagement can help districts solve a variety of challenges, from reducing chronic absenteeism to improving literacy and more. But to be really engaged in their child’s education, parents don’t just need to be informed. They need to actively participate. So why not invite them to engage in an ongoing conversation? Here, we’ll show you how.
Two-Way Messaging
Effective communication starts with simple, secure messaging. Our tools empower schools to confidently connect with families and students.
Reach every family automatically.
Two-Way Auto-Translation: Both teachers and families can write and read messages in their own languages. Reply in your preferred language and your message will auto-translate for parents and guardians.
SMS Notifications for Messages: Parents are notified via text when they have new messages, based on user preference, whether they're using the app, a desktop, or a mobile browser.
One Inbox: No more digging through emails, Facebook messages, and texts. Your district’s app serves as home base for school communications, with one inbox for all direct messages from teachers and staff.
Two-Way Messaging
Effective communication starts with simple, secure messaging. Our tools empower schools to confidently connect with families and students.
Direct & Secure Connections
Secure Two-Way Messaging: Foster safe, direct conversations between staff, students, and families.
Express More: Drive engagement with video/image attachments, reactions, threaded replies, and more.
Message Moderation & Flagging: Allow users to report messages for immediate administrator review and action.
Reach every family automatically.
Two-Way Auto-Translation: Both teachers and families can write and read messages in their own languages. Reply in your preferred language and your message will auto-translate for parents and guardians.
SMS Notifications for Messages: Parents are notified via text when they have new messages, based on user preference, whether they're using the app, a desktop, or a mobile browser.
One Inbox: No more digging through emails, Facebook messages, and texts. Your district’s app serves as home base for school communications, with one inbox for all direct messages from teachers and staff.
Why your district needs two-way communications
We know that strong family engagement can help districts solve a variety of challenges, from reducing chronic absenteeism to improving literacy and more. But to be really engaged in their child’s education, parents don’t just need to be informed. They need to actively participate. So why not invite them to engage in an ongoing conversation? Here, we’ll show you how.
Connect Your Entire School Community
From field trip to football field, building a strong school community means connecting with groups of any size effortlessly and effectively. Together, we can make everyone in your school community a better communicator.
Automate your workflow.
We've made it easier than ever to get and stay connected, without limits and worry.
Google Classroom Sync: Seamlessly integrate with your existing Google Classroom activities. Save time by managing assignments and announcements from one central platform.
Unlimited Group Size Chats: Create and message groups of any size to share team updates, schoolwide news, and more.
Behavior Tracking: Share behavior notes and recognize positive actions to support PBIS and effective classroom management.
Proactive AI Moderation: Support safe and meaningful connection with automated flagging and moderation tools that can prevent potential risks and concerns.
Keep the band (and team) together.
Create organized, secure Rooms for any group in your district so you can scale and organize communication across all school organizations.
SMS notifications and push notifications make sure your message is seen.
Proactive AI moderation helps staff and families connect, without the concern.
Connect everyone.
Announcements Feed: Publish important updates and news in one place for your entire group or class so families always know where to find the latest information.
SMS Announcements & Push Notifications: Ensure critical group announcements reach everyone instantly on their mobile devices.
Materials Hub: Share resources, assignments, and files securely with your groups and classes.
Finding Common Ground
As digital school communications have become a priority for school districts, superintendents, school communicators, and technology directors have had to work together to ensure functionality, safety and accessibility. But given their disparate and sometimes conflicting priorities, how can these three leaders work in sync to create communications strategies that satisfy all their needs?
Connect Your Entire School Community
From field trip to football field, building a strong school community means connecting with groups of any size effortlessly and effectively. Together, we can make everyone in your school community a better communicator.
Connect everyone.
Announcements Feed: Publish important updates and news in one place for your entire group or class so families always know where to find the latest information.
SMS Announcements & Push Notifications: Ensure critical group announcements reach everyone instantly on their mobile devices.
Materials Hub: Share resources, assignments, and files securely with your groups and classes.
Automate your workflow.
We've made it easier than ever to get and stay connected, without limits and worry.
Google Classroom Sync: Seamlessly integrate with your existing Google Classroom activities. Save time by managing assignments and announcements from one central platform.
Unlimited Group Size Chats: Create and message groups of any size to share team updates, schoolwide news, and more.
Behavior Tracking: Share behavior notes and recognize positive actions to support PBIS and effective classroom management.
Proactive AI Moderation: Support safe and meaningful connection with automated flagging and moderation tools that can prevent potential risks and concerns.
Finding Common Ground
As digital school communications have become a priority for school districts, superintendents, school communicators, and technology directors have had to work together to ensure functionality, safety and accessibility. But given their disparate and sometimes conflicting priorities, how can these three leaders work in sync to create communications strategies that satisfy all their needs?
Keep the band (and team) together.
Create organized, secure Rooms for any group in your district so you can scale and organize communication across all school organizations.
SMS notifications and push notifications make sure your message is seen.
Proactive AI moderation helps staff and families connect, without the concern.
Chat and they shall find.
You've spent countless hours crafting content for your website. Now, transform your hard work into an interactive knowledge hub that meets families and the community where they are.
Works instantly—no setup required
Branded chat with logo and colors
Communicates in and supports 30+ languages
Improves with every interaction
Scans PDFs and documents for the best answers
Tried and True.
With years of real-world refinement, AlwaysOn is built on feedback from school leaders. One hundred districts and counting trust AlwaysOn to answer their communities and to deliver the insights they need for better engagement.
AlwaysOn Chatbot
AlwaysOn makes it easy for your community to find information quickly. Our AI chatbot seamlessly integrates with your district and school websites so your community can always find what they need right away.
Instant answers, powerful insights.
AlwaysOn's insightful analytics gives you a holistic view of what your community needs so you can make more strategic decisions and respond quickly.
Discover what matters: The analytics dashboard reveals exactly what questions your community is asking.
Predict and prepare: Identify information gaps and trends so you can create webpages and share info proactively.
Reclaim staff time: Let Apptegy's chatbot handle the repetitive questions while your team focuses on high-value interactions.
AI and The Future of School Communications
National interest in and application of AI has been sufficiently documented in the media, but its implications for school communications are only starting to solidify.
AlwaysOn Chatbot
AlwaysOn makes it easy for your community to find information quickly. Our AI chatbot seamlessly integrates with your district and school websites so your community can always find what they need right away.
Chat and they shall find.
You've spent countless hours crafting content for your website. Now, transform your hard work into an interactive knowledge hub that meets families and the community where they are.
Works instantly—no setup required
Branded chat with logo and colors
Communicates in and supports 30+ languages
Improves with every interaction
Scans PDFs and documents for the best answers
Instant answers, powerful insights.
AlwaysOn's insightful analytics gives you a holistic view of what your community needs so you can make more strategic decisions and respond quickly.
Discover what matters: The analytics dashboard reveals exactly what questions your community is asking.
Predict and prepare: Identify information gaps and trends so you can create webpages and share info proactively.
Reclaim staff time: Let Apptegy's chatbot handle the repetitive questions while your team focuses on high-value interactions.
Tried and True.
With years of real-world refinement, AlwaysOn is built on feedback from school leaders. One hundred districts and counting trust AlwaysOn to answer their communities and to deliver the insights they need for better engagement.
AI and The Future of School Communications
National interest in and application of AI has been sufficiently documented in the media, but its implications for school communications are only starting to solidify.
Advanced Branding
With a premium website and additional tools to connect quickly with your school community, you can elevate your communications from informational to transformational.
Write with AI
Get time back: Spend your time highlighting students and staff, not agonizing over how to write them.
Write on brand: Apptegy AI can be aligned to your voice and tone, taking one more thing off your to-do list.
Premium Websites
Access a growing library of premium website designs and easy-to-use components, offering powerful combinations to make your websites as unique as your district. Stand out and bring your district the positive attention it deserves.
More homepage choices: Access an expanded selection of components at your fingertips.
Showcase your legacy: Use the timeline component to illustrate your district’s rich history and bright future.
Design that draws them in: Prospective families' first impressions often start with your district’s homepage.
Simply Powerful Newsletters
Newsletter Builder: Build branded newsletters easily with drag-and-drop components, customizable sender names, style options, scheduling tools and more.
Branded Templates: Create specific brand guides and templates per school, district, or group to ensure each newsletter is on brand.
Newsletters For All: Empower everyone in your district to send on-brand newsletters built for the right audiences.
More News in Newsletters: Analyze engagement, views, and clicks—and share a custom link across your district/school websites, in Live Feed, and more.
List Build & Segment Tools: Build targeted newsletter recipient lists for parents, clubs, athletics, and more, using SIS-integrated contact data or your own custom-built groups.
The Comprehensive Guide to School Newsletters
District and school newsletters are one of the best ways to build relationships, establish trust, and attract new folks to your district. In order to do this, there are a few key principles to keep in mind: audience, content, and strategy. Apptegy makes it easy for all staff to create their own newsletter while staying in sync and on brand.
Advanced Branding
With a premium website and additional tools to connect quickly with your school community, you can elevate your communications from informational to transformational.
Simply Powerful Newsletters
Newsletter Builder: Build branded newsletters easily with drag-and-drop components, customizable sender names, style options, scheduling tools and more.
Branded Templates: Create specific brand guides and templates per school, district, or group to ensure each newsletter is on brand.
Newsletters For All: Empower everyone in your district to send on-brand newsletters built for the right audiences.
More News in Newsletters: Analyze engagement, views, and clicks—and share a custom link across your district/school websites, in Live Feed, and more.
List Build & Segment Tools: Build targeted newsletter recipient lists for parents, clubs, athletics, and more, using SIS-integrated contact data or your own custom-built groups.
Write with AI
Get time back: Spend your time highlighting students and staff, not agonizing over how to write them.
Write on brand: Apptegy AI can be aligned to your voice and tone, taking one more thing off your to-do list.
The Comprehensive Guide to School Newsletters
District and school newsletters are one of the best ways to build relationships, establish trust, and attract new folks to your district. In order to do this, there are a few key principles to keep in mind: audience, content, and strategy. Apptegy makes it easy for all staff to create their own newsletter while staying in sync and on brand.
Premium Websites
Access a growing library of premium website designs and easy-to-use components, offering powerful combinations to make your websites as unique as your district. Stand out and bring your district the positive attention it deserves.
More homepage choices: Access an expanded selection of components at your fingertips.
Showcase your legacy: Use the timeline component to illustrate your district’s rich history and bright future.
Design that draws them in: Prospective families' first impressions often start with your district’s homepage.
Case Studies
See how technology can empower everyone to be a better communicator—inside and outside the district.
Sarasota County Schools, FL
Faced with years of political turbulence and eroding public trust, new Director of Communications Craig Maniglia stepped in to unify Sarasota County Schools' voice and reassert its identity. With a mandate to make the district's communications match their academic excellence, he turned to Apptegy to replace a patchwork of disconnected tools with a centralized platform. What followed was a dramatic transformation in how the district communicated.
Saginaw ISD, MI
Saginaw ISD partnered with Apptegy to implement their innovative (and trademarked) "Our Story" initiative, a collective authorship model that has generated over 5,000 authentic stories and fundamentally shifted organizational culture.
If you've wondered how you can capture and share more positives stories to your broader school community, read on.
Clay County School District, GA
Through a methodical, people-first rollout of Apptegy’s unified communication platform, Clay County School District consolidated tools and empowered educators to transform family engagement.
Within months of launch, their website page views and app adoption soared. The district’s emergency messages reached all families in their preferred language. And staff felt comfortable communicating seamlessly across multiple platforms with the push of just one button.