15 min read | Nov 2024
The Comprehensive Guide to School Marketing
Unlock your brand identity, establish your online presence and grow your reach
Apptegy GuidesA Directory of Essential School Marketing Resources
12 min read | Nov 2024
Top 8 Enrollment Marketing Strategies for 2025
Building an enrollment marketing plan is a marathon, not a sprint—but these tips can help.
12 min read | Aug 2024
The Counterintuitive Approach to School Marketing
Some of your district's toughest problems can be solved with seemingly small, yet transformative ideas.
10 min read | Aug 2024
How Words Change Minds: Writing Tips for School Communication
How to use language to influence behavior and change minds.
15 min read | Nov 2023
A Q&A Conversation on K-12 Student Data Privacy
An illuminating discussion with Apptegy’s Chief Legal Officer, Jamie Fugitt on student data privacy.
9 min read | Oct 2023
The Comprehensive Guide to School Newsletters
Marketing strategies are always changing. One channel, however, has stood the test of time: email.
8 min read | Jun 2023
Demystifying GA4 for Schools
Just made the switch to GA4? Here's what you need to know about the new platform.
9 min read | May 2023
Why you need word-of-mouth marketing (and how schools can apply it)
What's the secret to going viral? Try word-of-mouth marketing.
11 min read | Apr 2023
How to Build a Brand-on-a-Page
You understand your brand but do your employees know it? Our Brand-on-a-Page resource can help!
12 min read | Mar 2023
How Schools Can Leverage Google Ads
Why schools should use Google Ads in their marketing efforts and how to get started.
20 min read | Feb 2023
The Comprehensive Guide to School Websites
Showcase your brand and tell your district's story through a powerfully built website.
16 min read | Jan 2023
The Comprehensive Guide to School Branding
How to build a powerful school brand.
8 min read | Oct 2022
Reframing Your Marketing Mindset
You already have your biggest marketing tool. Find out how to unlock it.
6 min read | Oct 2022
School Event Planning is More than a To-do List
Each event is an opportunity to engage students and families with your school brand and values.
12 min read | Sep 2022
The Comprehensive Guide to School Communications
Effective school communications considers the voice of the brand, the channels, the timing, and its audience.
7 min read | Aug 2022
Creating Consistency: A Conversation with Communications Professionals
We sat down with a few school leaders to hear how they're solving the issue of brand inconsistency.
6 min read | Jul 2022
Does Your Website Support Your Enrollment Goals?
For today’s families, your website needs to do more than broadcast out—it needs to provide help.
12 min read | May 2022
Building a Powerful Careers Page
Attract the right people to your district with a powerfully optimized careers page.
16 min read | Apr 2022
How to Launch a School Marketing Campaign
Launch your own full-scale school marketing campaign, just like marketers in the private sector do!
22 min read | Mar 2022
Instagram for Schools
Grow your presence on the most important social media platform for brands—Instagram.
16 min read | Mar 2022
Announcing a new Superintendent to your District
A step-by-step guide to strategically plan, support, and launch a new superintendent in your district.
12 min read | Oct 2021
Rethinking Parent - Teacher Communication
How to improve family engagement through out-of-the-box parent-teacher communication strategies
2 min read | Mar 2020
Apptegy Named One of Forbes Best 500 Startup Employers
Apptegy has been selected as one of Forbes Magazine’s 2020 Top 500 Startup Employers!
12 min read | Jan 2022
How to Get a School Mobile App (and Get People to Use It)
Our Chief Sales Officer Casey Mikula shows you how to build an experience worth coming back to.
4 min read | Mar 2022
Equity and Technology: Why Mobile Communication Matters for Low Income Families
1 in 5 Americans rely on their smartphones as their only internet connection. Here's where you fit in.
5 min read | Dec 2022
Building a Responsive School Website in a Mobile-First World
Reaching families where they are—on desktops, iPhones, Androids, tablets, and everywhere in between.
7 min read | Feb 2023
School Communications in 2023: Where to Share?
There's a big difference between school communication and effective school communications.
7 min read | Dec 2018
10 Tips for K-12 ADA Website Compliance
Ten tips that ensure your school district website meets ADA website compliance standards.
8 min read | Oct 2018
The No Fear Guide to K-12 ADA Website Compliance
ADA website compliance can be a complex journey. Let's break things down.